🎯 At a Glance
🔬 How It Actually Works
An extract from White Genepi, an alpine plant in the Artemisia (Mugwort) family. It provides extreme antioxidant protection and intense soothing for skin exposed to harsh mountain conditions.
💖 Why your skin loves it
Neutralizes UV-induced free radicals, heals the barrier, and calms redness.
💡 Pro Tip
Fantastic for winter-sports enthusiasts or compromised barriers.
⚖️ Myth vs. Fact
The Myth
It is the exact same as Korean Mugwort.
The Science
It is adapted to high-altitude stress, giving it a unique, highly protective phytochemical profile.