🎯 At a Glance
🔬 How It Actually Works
An amino acid derivative naturally found in sugar beets. It acts as an osmolyte, meaning it helps skin cells control their water balance, protecting them from dehydration and stress.
💖 Why your skin loves it
Deeply hydrates, protects against environmental damage, and reduces the sticky feel of cosmetics.
💡 Pro Tip
A fundamental, highly effective humectant.
⚖️ Myth vs. Fact
The Myth
It is a harsh surfactant (like Cocamidopropyl Betaine).
The Science
Pure Betaine is a deeply soothing, hydrating amino acid, not a cleanser.
