🔬 How It Actually Works
A sugar alcohol that acts as a humectant. It has a unique endothermic property, meaning it actually absorbs heat and provides a mild cooling sensation when it touches water/skin.
💖 Why your skin loves it
Hydrates the skin and provides a refreshing, cooling effect.
💡 Pro Tip
Excellent in summer gels or after-sun care.
⚖️ Myth vs. Fact
The Myth
It is just an artificial sweetener.
The Science
It is highly functional in cosmetics for both hydration and sensory cooling.