๐ฏ At a Glance
๐ฌ How It Actually Works
A branched-chain fatty alcohol. Because of its unique structure, it is liquid at room temperature (unlike most fatty alcohols) and provides incredible, non-greasy spreadability.
๐ Why your skin loves it
Softens the skin flawlessly, improves product penetration, and leaves a dry finish.
๐ก Pro Tip
A fantastic skin-conditioning agent for elegant serums.
โ๏ธ Myth vs. Fact
The Myth
Branched alcohols are synthetic plastics.
The Science
They are highly purified lipids that simply absorb faster than their straight-chain counterparts.