🎯 At a Glance
🔬 How It Actually Works
A mixture of several sugar alcohols. It is used as a humectant and texture enhancer, giving products a rich, moisturizing feel.
💖 Why your skin loves it
Binds water to the skin and improves product spreadability.
💡 Pro Tip
Helps keep gel creams feeling bouncy and fresh.
⚖️ Myth vs. Fact
The Myth
It is a harsh starch.
The Science
It is a liquid, syrup-like humectant, not a powdery starch.