🎯 At a Glance
🔬 How It Actually Works
A highly purified, naturally occurring clay mineral (smectite). It is used to thicken formulas, stabilize emulsions, and create beautiful, creamy clay masks.
💖 Why your skin loves it
Provides a rich texture to products and absorbs excess oil gently.
💡 Pro Tip
Prevents pigments (like in foundation or tinted SPF) from settling at the bottom of the bottle.
⚖️ Myth vs. Fact
The Myth
It contains toxic aluminum that enters the bloodstream.
The Science
The aluminum is chemically bound in the massive silicate molecule, which cannot penetrate the skin.