🎯 At a Glance
🔬 How It Actually Works
A polymer derived from fermented soybeans (Natto). It is famously stringy and stretchy, and provides massive, long-lasting moisture-binding capabilities to the skin.
💖 Why your skin loves it
Hydrates intensely, improves skin elasticity, and softens texture.
💡 Pro Tip
Gives products a fun, bouncy, slightly stringy texture without feeling sticky on the skin.
⚖️ Myth vs. Fact
The Myth
It smells like fermented soybeans.
The Science
The cosmetic gum is highly purified and completely odorless.