🎯 At a Glance
🔬 How It Actually Works
A synthetic humectant that draws water into the skin while simultaneously possessing antimicrobial properties, allowing brands to use fewer traditional preservatives.
💖 Why your skin loves it
Hydrates, improves product texture, and keeps the formula safe from mold.
💡 Pro Tip
A staple in "preservative-free" skincare lines (because it acts as an invisible preservative).
⚖️ Myth vs. Fact
The Myth
It is a harsh chemical alcohol.
The Science
It is a glycol, meaning it acts as a moisture-attracting humectant, not a drying alcohol.
