🎯 At a Glance
🔬 How It Actually Works
A naturally occurring (though often synthesized) aromatic alcohol. It possesses strong antimicrobial properties and imparts a beautiful, natural floral scent to products, masking chemical odors.
💖 Why your skin loves it
Preserves products effectively without parabens, and provides a pleasant sensory experience.
💡 Pro Tip
A staple in high-end, clean beauty formulations.
⚖️ Myth vs. Fact
The Myth
It dries out the skin like rubbing alcohol.
The Science
It is an aromatic alcohol used in tiny concentrations (under 1%) as a preservative, not a drying solvent.