🎯 At a Glance
🔬 How It Actually Works
The potassium salt of benzoic acid. It is an extremely safe, food-grade preservative that is highly effective at stopping mold and yeast growth in acidic formulations.
💖 Why your skin loves it
Ensures water-based serums and toners remain completely safe from fungal contamination.
💡 Pro Tip
Requires a formula pH below 5.5 to remain active.
⚖️ Myth vs. Fact
The Myth
It is a toxic paraben.
The Science
It is an entirely different chemical class and is considered one of the safest preservatives globally.