🎯 At a Glance
🔬 How It Actually Works
The potassium salt of PCA. It is a natural component of the skin's Natural Moisturizing Factor. It regulates the osmotic balance of cells, ensuring they stay plump and hydrated.
💖 Why your skin loves it
Deeply hydrates, prevents water loss, and maintains cellular volume.
💡 Pro Tip
A fundamental building block of healthy, hydrated skin.
⚖️ Myth vs. Fact
The Myth
It dries the skin out because it is a salt.
The Science
It is highly hygroscopic, meaning it traps and holds water aggressively.