🎯 At a Glance
🔬 How It Actually Works
A highly modified clay mineral. It is used as a suspending agent to ensure that heavy particles (like Zinc Oxide or color pigments) stay evenly distributed in a liquid and don't sink to the bottom.
💖 Why your skin loves it
Ensures sunscreens and foundations apply evenly without needing to be shaken vigorously.
💡 Pro Tip
Crucial for formula stability in liquid makeup.
⚖️ Myth vs. Fact
The Myth
It dries out the skin like raw clay.
The Science
It is used in tiny amounts functionally and does not act as an oil-absorbing mask.